Black Friday 2025 Checklist for Small Businesses in Australia

Black Friday (29 November 2025) is no longer just a U.S. phenomenon — it’s a major opportunity for Australian businesses of all sizes to boost sales, clear inventory, and attract new customers before the year ends.

Whether you’re running an ecommerce store, local service business, or hybrid operation, this checklist will help you get prepared, profitable, and ready to thrive during the Black Friday / Cyber Monday rush.

1. Decide what you’re actually promoting: site-wide discount, selected bundles, free shipping, bonus gifts?
2. Aim to protect your margins with bundles or tiered discounts
3. Avoid last-minute planning — early birds win big (and avoid chaos)

Pro Tip: Use urgency tactics like “Only 100 units available” or “Offer ends midnight Friday”

1. Speed test your homepage and checkout (GTmetrix, Google PageSpeed)
2. Ensure mobile-friendliness — 70%+ of Black Friday traffic is mobile
3. Add clear CTAs, short product copy, and exit-intent popups
4. Create a dedicated landing page for your sale if possible
5. Test your checkout process: abandoned carts spike when UX is poor

If your site runs on WooCommerce, Shopify or custom CMS, now is the time to update plugins/themes, optimise caching, and test payment workflows.

• • Send a teaser campaign 2–3 weeks in advance
  • Schedule the main campaign for midnight launch (or early access)
  • Plan segmented follow-up emails:
  • Non-openers
  • Abandoned carts
  • Buyers (cross-sell / loyalty deals)

Subject line examples:

• • “Early Access – Your Black Friday Deal is Here”
  • “It Starts Now: 24 Hours Only – Don’t Miss Out”

• Create urgency-driven creatives with countdowns, early access, or stock limits
• Boost top products on Instagram/Facebook with tight geo or interest targeting
• Use Reels or Stories for behind-the-scenes prep or first drop announcement
• Post real-time during the sale (“10 units left”)

Use hashtags: #BlackFridayAU #BF2025 #BlackFridayAustralia

• Check stock levels, supplier lead times, and fulfillment capacity
• Pre-assign team members to manage live chats, DMs, or email inquiries
• Set clear expectations on shipping times and returns
• Create templated replies for FAQs (“Where’s my order?”, “What’s the return policy?”)

Pro Tip: Add an announcement bar to your website with shipping cut-off info

• Offer a VIP early access sale to your email list
• Create a referral bonus or give loyalty points for Black Friday purchases
• Run a post-purchase survey to learn what worked and what didn’t

• Follow up with thank-you emails and product recommendations
• Turn one-off buyers into repeat customers before Christmas
• Analyse which products/sources converted best (Google Analytics, Shopify reports)

Ideas:

• Offer Boxing Day sneak peek to Black Friday buyers
• Upsell add-ons, gift cards, or complementary items

With the right planning, your business can stand out from the crowd — and win long-term customers — without racing to the bottom on price.

Whether you need help designing your landing page, launching email flows, or setting up high-converting mobile UX, the team at theAd is here to support you through Black Friday and beyond.

Need help getting your website or campaign ready?

Get in touch with theAd — Web design, eCommerce builds, mobile optimisation & more.