How TheAD Helped Put Honza’s Grill on Sydney’s Gastronomic Map

When lifelong foodie and chef extraordinaire Honza Malina asked us to help him found his own restaurant brand, we had our work cut out for us.

FIRST THINGS FIRST

We went out and did our homework. And the results of our in-depth market research were clear. A catchy slogan and no-fuss, down-to-earth, health-oriented grill with an emphasis on using the nothing but the freshest, tastiest ingredients would have the best chance of success and most closely reflect Honza’s cooking style.

IF YOU’RE NOT ONLINE, YOU DON’T EXIST

Next up, we needed to establish an online presence for Honza and his new grill. The idea was to crystallise the Honza Grill brand messaging in the public eye, display its new menu, and spread the word regarding Honza’s gastronomic philosophy. After all, who doesn’t love a relatable back story?

GETTING CREATIVE

Of course, no website is complete without video and images. So, we set out to generate several cooking videos, including bite-sized interviews with the man of the hour himself, as well as a series of appetising promo pics to further market Honza’s new health grill.

Every item of content was developed with these goals in mind, to showcase Honza’s mouth-watering signature dishes and his hands-on approach to cooking, and ultimately inspire folks to head down to Honza’s Grill pronto.

Every item of content was developed with these goals in mind, to showcase Honza’s mouth-watering signature dishes and his hands-on approach to cooking, and ultimately inspire folks to head down to Honza’s Grill pronto.

DIALING UP THE SOCIAL FACTOR

But we needed to raise even more awareness. To ensure the launch of Honza’s Grill received the ongoing attention and loyal brand support it deserved, we devised two downright delicious social media campaigns, one for Facebook and one on Instagram.

If like Honza, you’re looking to expand your brand position or establish a new business presence, TheAD is your go-to digital marketing agency. Our all-in-one promotional, content creation and advertising services are geared to take you from zero to hero with minimum hassle and maximum impact.