Another significant advantage offered by SORTED is that all the photographers and videographers for hire on its website are employed by the company directly. That means it takes full responsibility for the result of every shoot, unlike its competitors who merely act as a go-between platform connecting photographers and videographers with consumers and don’t accept liability if something goes wrong.
BEHIND THE SCENES
In addition to highlighting SORTED’s distinctive benefits, we added a clear, userfriendly photography and videography package breakdown. We also sweetened the pot with a 10% off Promo Code for first-time customers, further incentivising them to make a booking.
Because a website is only as good as its backend infrastructure, we created a robust internal content management system. The system allows SORTED’s managers to review all photography or videography content uploaded by its staff quickly and easily, using a one-click process, before forwarding it to the client.
As SORTED Media guarantees its customers will receive their images or video
content within 48 hours of the shoot wrapping, it was essential that the process of editing and performing a final content check be fully automated. The same applied to the notifications received by clients, internal reminders to management, and so on.
SEALING THE DEAL
But setting up the backend was just a part of the marketing strategy that we had planned for SORTED. To seal the deal, we needed to create a series of aesthetically appealing landing pages that would wow its various client profiles.
We then launched an “Experience Yourself” Google Ads campaign to support each landing page. The campaign was a resounding success, helping SORTED achieve an exceptional click-through and conversion rate of 4.98%. TheAD team is currently focused on boosting the website’s SEO to ensure SORTED captures the top 3% of customers who are ready to order straight away.